SEO and SERM promotion answers to the Synergy/MIT test

SEO and SERM promotion answers to the Synergy/MIT test 85/100 points
1. It is recommended to place on the site ...
10–20 reviews
1–10 reviews
20–30 reviews
the maximum number of reviews
2. The main core for the work of a SERM specialist is ... the core
semantic
reputational
commercial
branded
3. Business size and profile…
matter for both the B2B segment and the B2C segment
matter for the B2B segment
matter for the B2C segment
does not matter
4. Necessary time for carrying out work on SERM (cleaning the negative ...
is 2-3 months
depends on the amount of negativity that needs to be leveled
is 1-2 months
is 3-6 months
5. When choosing a product, users go through the following path: ...
product search - product reviews search - company search - company reviews search - transaction
search for a company - search for company reviews - search for a product - transaction
company search - product search - product review search - transaction
product search - company search - company reviews search - transaction
6. Negative reviews can appear...
pillars (mobile advertising structures)
on POS materials (materials for points of sale)
forums and social networks
on banners
7. ... - a tool that allows you to add a site to search results
"Yandex.Metrica"
"Yandex.WordStat"
"Yandex.Webmaster"
"Yandex.Direct"
8. The target audience is ...
a group of people who have no obvious relation to a product or service, but are united by common interests and share the opinions and tastes of each other
a group of people united by a product and / or service (customers, consumers, potential consumers, persons who can influence the purchase decision)
a group of people who differ in hereditary external features
a group of people hired to create the success or failure of a promotion
9. The semantic core is ...
a group of words expressing a complete thought
e-mailing system according to the specified parameters
content management system
database of search words
database
10. ... - tools used to search for statistics of company mentions in search engines
Yandex.Blog Search, Yandex.Wordstat
Rambler.Wordstat, Yandex.Wordstat
Rambler.Wordstat, Google AdWords
"Yandex.Wordstat", Google AdWords
11. The direction of SERM appeared at the junction of such professions as ...
SEO and PR
SEO and SMM
PR and SMM
PR and lead generation
12. The maximum trust among users causes ...
photo of a handwritten review
video review
review with author´s photo
text feedback
13. The first step in developing a SERM strategy is...
buying links
contextual advertising launch
analysis of the situation
collection of the semantic core
14. Reputation management aims to...
create a positive perception of the brand, company and personalities
gain competitive advantage
increase traffic and sales
reduce site bounce rates
15. The abbreviation SERM translates as ...
reputation management in search results
website optimization for search results
social media marketing
project management system
16. On average, 95% of users view a maximum of …
3 pages
2 pages
1 page
4 pages
17. SERM specialists work with…
search results and social networks
job search websites
outdoor advertising
18. The most popular search engine in Russia is ...
Google
Yandex
Rambler
Mail
19. ... - a tool that allows you to search for brand mentions on social networks
Yandex.Blog Search
"Yandex.Metrica"
SemRush
similar web
20. Information about the changes made to the sites appears in the search engine ...
after the changes are accepted by the search engine
after search reindexing
at the end of the day
instantly