Analysis of the organization and activities of the comm

TEXT EXAMPLES:

1. The role of marketing in the functioning of a modern enterprise. Marketing activities of the enterprise, the essence, content
1.1. Definition and function of marketing. Place of marketing in the business system
Marketing - a system of enterprise management for the development, production and marketing of goods based on market research in the interests of profit.

1.2. The role of marketing in the functioning of a modern enterprise
The marketing concept of enterprise management is a kind of compass and a pilot, which allow the “experienced captain” to lead a business ship to the intended goal in the safest way.

1.3. Marketing activities. Essence Content
The essence of marketing activity lies in the fact that it not only ensures the improvement of production management and product sales, but is also a complex socio-economic process, an important goal of which is to ensure the fullest satisfaction of consumers´ needs and demand, to obtain profit on this basis necessary for development own production and, thereby, solving social issues of the enterprise.

1.4 Organization of marketing at the enterprise
The analysis of the organization of marketing at the enterprise can be carried out with a comprehensive analysis of the activities of the entire enterprise. In this case, it is a useful, diagnostic tool, and it may also pursue a narrower goal - an analysis of the effectiveness of this service and various aspects of marketing activities.


2. Oganization of marketing activities in LLC “IHARM DV”
2.1 Organizational and economic characteristics of LLC "Infarm DV"
LLC "Infarm DV" in the market of Khabarovsk and the Far Eastern region since December 1994, the main activity of providing the region with medicines (pharmaceuticals, parapharmaceuticals, medical products, related products).

2.2 Organization of the marketing system of the company “Infarm DV”
The company Infarm DV can be described as a marketing-oriented company, since the marketing approach is at the heart of commercial activity.

2.3 Analysis of the use of elements of marketing management "Infarm DV"
The company´s marketing activities are based on the basic principles of marketing.
At the same time, priority is given to the impact on the market, the formation of demand. This is what corresponds to the strategy of price reduction and the activation of SP (sales promotion)