Marketing Answers (Synergy Tests)

Marketing answers (Synergy tests) score 90 points

Viral marketing includes ...
recommended links
viral videos
PR (PR)
opinions of experts, opinion leaders

PR (PR) includes e ...
activities in the media (media)
activity on the Internet (hotline, publication of articles)
advertising
events (conferences, exhibitions)
shares

The issues of the formation of a commodity policy include
definition of the assortment list (groups)
profit calculation
number and composition of TOP-assortment
expansion or narrowing of the product range

The criteria for segmentation of individuals include ...
demographic criteria
socio-economic criteria
objective characteristics of consumer enterprises

Pricing strategies such as "..." refer to new products
quick skimming
slow skimming
discriminatory pricing
setting prices with discounts and offsets

Ways to prevent price wars include ...
aggressive growth
maintaining market share
improving the quality of goods (services)
advance offer of discounts

To calculate the cost price and the break-even point, you must have ...
cost estimate
financial goals of the company
competition analysis

Strategic planning requires ... KIND of analysis
logistic
interior
external

The concept of "Intensification of commercial efforts" marketing is that the main efforts are focused on ...
improving production
sales and customer promotion
identifying the needs, requirements and interests of target markets and providing desired satisfaction while maintaining or enhancing the well-being of the consumer and society at large

The formation of a sales system (configuration of sales channels) includes ...
sales system audit
development of forecast and sales plan
development of new products
formation of commercial offers


The selective specialization strategy is
a strategy involving a large assortment of goods in various markets, not related to each other
strategy of a specialist striving for a high market share in a well-defined niche
a strategy that focuses on one function, but serves a wide range of clients

It is not true that the analytical function of marketing includes ...
target market analysis
competitor analysis
assortment portfolio formation
macroenvironment analysis

Metrics such as ... refer to quantitative indicators of the target market
market size
rate of market change
share of domestic and imported goods
ways of obtaining information by the consumer
segmentation and selection of target segments

Geographic pricing strategy means pricing
taking into account the psychology of the buyer
taking into account geographic location
in international markets

Buyers´ sensitivity to price decreases when ...
the product is well known to the buyer
the buyer can compare prices with competitors
price as an indicator of whiter product quality
the product has bright distinctive features

A customer chooses a product or service ...
only for quality
only for the price
according to "price - quality"

The communication policy includes ...
advertising
shares
calculation of logistics costs
the financial analysis

The effectiveness of marketing activities is assessed by ...
sales results
overall positive assessment
return on marketing investment

It is not true that the assessment of the effectiveness of marketing activities includes ...
brand equity
fully utilized budget
overall positive assessment
return on marketing investment

The criteria for evaluating the selected strategies include ...
differentiation
building on the strengths of the company
cost
risks

The list of strategies for the product-market matrix includes the strategy "..."
aggressive growth
keeping a share
choosing another direction

The second stage of the product life cycle is "..."
introduction
maturity
growth

It is not true that the stages of the product life cycle include
introduction
matured
access to the market
growth